@font-face{font-family: 'Barlow';font-style: normal;font-weight: 400;font-display: swap;src: url(fonts/barlow-400.woff2) format('woff2');unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+0304, U+0308, U+0329, U+2000-206F, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD;}@font-face{font-family: 'Barlow';font-style: normal;font-weight: 600;font-display: swap;src: url(fonts/barlow-600.woff2) format('woff2');unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+0304, U+0308, U+0329, U+2000-206F, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD;}@font-face{font-family: 'Barlow Condensed';font-style: normal;font-weight: 700;font-display: swap;src: url(fonts/barlow-condensed-700.woff2) format('woff2');unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+0304, U+0308, U+0329, U+2000-206F, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, 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72px;}@media (min-width: 600px){:root{--gutter: 24px;}}@media (min-width: 960px){:root{--gutter: 32px;--section-y: 112px;}}body{background: var(--bg);color: var(--ink);font-family: var(--font-body);font-size: 1.0625rem;line-height: 1.6;-webkit-font-smoothing: antialiased;text-rendering: optimizeLegibility;overflow-x: hidden;}.wrap{max-width: calc(var(--wrap) + var(--gutter) * 2);margin: 0 auto;padding: 0 var(--gutter);}.vh{position: absolute !important;width: 1px;height: 1px;overflow: hidden;clip: rect(0 0 0 0);white-space: nowrap;}a{color: var(--link);text-underline-offset: 3px;}a:hover{text-decoration-thickness: 2px;}:focus-visible{outline: 3px solid var(--focus);outline-offset: 3px;}.nowrap{white-space: nowrap;}.icon{width: 1em;height: 1em;flex: none;}mark.todo{background: #FFE14D;color: #111;padding: 0 4px;border-radius: 3px;outline: 2px dashed #8A6D00;outline-offset: 1px;font-weight: 600;}.skip{position: absolute;left: 12px;top: -60px;z-index: 100;background: var(--ink);color: var(--bg);padding: 10px 16px;border-radius: 6px;}.skip:focus{top: 12px;}h1, h2, .fork-title, .case-number{font-family: var(--font-display);font-weight: var(--display-weight, 800);font-stretch: var(--display-stretch, 100%);letter-spacing: var(--display-tracking, -0.02em);text-transform: var(--display-case, none);line-height: var(--display-leading, 1.02);}h1, h2, .section-intro, .hero-intro{text-wrap: balance;}h1{font-size: var(--h1-size, clamp(2.5rem, 6.5vw, 5.25rem));max-width: 16ch;}h2{font-size: var(--h2-size, clamp(2rem, 4.6vw, 3.75rem));max-width: 20ch;}h3, h4{font-family: var(--font-heading, var(--font-body));line-height: 1.2;}.eyebrow{font-family: var(--font-mono);font-size: 0.8125rem;font-weight: 500;letter-spacing: var(--eyebrow-tracking, 0.04em);text-transform: var(--eyebrow-case, none);color: var(--eyebrow, var(--muted));margin-bottom: 14px;}.section-head{margin-bottom: 40px;}.section-head--center{text-align: center;}.section-head--center h2{max-width: none;margin-inline: auto;}.section-head--center .section-intro{max-width: 900px;margin-inline: auto;}.section-head--fit{display: grid;grid-template-columns: minmax(0, max-content);justify-content: center;}.section-head--fit .section-intro{width: 0;min-width: 100%;max-width: none;}.section-intro{color: var(--muted);max-width: 60ch;margin-top: 16px;font-size: 1.125rem;}.btn{display: inline-flex;align-items: center;justify-content: center;gap: 8px;min-height: 48px;padding: 0 24px;border: 0;border-radius: var(--btn-radius, 999px);background: var(--accent);color: var(--accent-ink);font-family: var(--font-button, var(--font-body));font-weight: 700;font-size: 1rem;text-decoration: none;cursor: pointer;white-space: nowrap;transition: background-color .15s, transform .15s;}.btn:hover{background: var(--accent-hover, var(--accent));text-decoration: none;}.btn:active{transform: translateY(1px);}.btn[disabled]{opacity: .65;cursor: progress;}.btn-wide{width: 100%;}.text-link{display: inline-flex;align-items: center;gap: 6px;color: var(--muted);font-weight: 600;font-size: .9375rem;text-decoration: none;min-height: 44px;}.text-link:hover{color: var(--ink);text-decoration: underline;}.site-header{position: sticky;top: 0;z-index: 50;background: var(--header-bg, var(--bg));color: var(--header-ink, var(--ink));border-bottom: var(--header-border, 1px solid var(--line));}.header-inner{display: flex;align-items: center;gap: 24px;height: var(--header-h);}.logo{display: inline-flex;align-items: center;gap: 10px;margin-right: auto;font-family: var(--font-display);font-weight: 900;font-size: 1.5rem;letter-spacing: var(--logo-tracking, 0.01em);font-stretch: var(--logo-stretch, 100%);color: inherit;text-decoration: none;line-height: 1;}.nav{display: none;}.nav ul{display: flex;gap: 28px;}.nav a{color: inherit;text-decoration: none;font-weight: 600;font-size: .9375rem;padding: 8px 0;}.nav a:hover{text-decoration: underline;}.btn-header{min-height: 44px;padding: 0 18px;font-size: .9375rem;}@media (min-width: 860px){.nav{display: block;}}.hero{padding: 48px 0 64px;}@media (min-width: 960px){.hero{padding: 64px 0 88px;}}.hero-intro{font-size: clamp(1.125rem, 1.6vw, 1.3125rem);color: var(--muted);max-width: 54ch;margin: 20px 0 32px;}.hero-head--center{text-align: center;}.hero-head--center h1{max-width: none;margin-inline: auto;}.hero-head--center .hero-intro{max-width: 900px;margin-inline: auto;}.fork{display: grid;gap: 16px;}@media (min-width: 720px){.fork{grid-template-columns: 1fr 1fr;gap: 20px;}}.fork-choice{position: relative;display: flex;flex-direction: column;gap: 10px;padding: 24px;min-height: 180px;text-decoration: none;color: var(--ink);background: var(--surface);border-radius: var(--radius-lg);transition: transform .2s, box-shadow .2s, background-color .2s;}@media (max-width: 599.98px){.fork-choice{min-height: 0;padding: 22px 20px;}.fork-cue{padding-top: 4px;}}@media (min-width: 960px){.fork-choice{padding: 32px;min-height: 220px;}}.fork-title{font-size: clamp(1.875rem, 3.4vw, 2.75rem);}.fork-text{color: var(--muted);max-width: 38ch;}.fork-cue{display: inline-flex;align-items: center;gap: 8px;margin-top: auto;padding-top: 12px;font-weight: 700;}.fork-cue .icon{width: 18px;height: 18px;}.hero-foot{display: grid;gap: 18px;margin-top: 16px;}.hero-proof, .hero-unsure{color: var(--muted);}.hero-proof-mark{display: inline-block;margin-right: 8px;}.hero-unsure{text-align: center;}@media (min-width: 720px){.hero-foot{grid-template-columns: 1fr 1fr;column-gap: 20px;}.hero-proof{grid-column: 2;text-align: right;}.hero-unsure{grid-column: 1 / -1;margin-top: 8px;}}.hero-proof-mark{width: 10px;height: 10px;border-radius: 50%;background: var(--ln-won);}.hero-proof a, .hero-unsure a{font-weight: 700;color: var(--ink);white-space: nowrap;}.pl-stage--discovery, .system[data-stage="discovery"]{--stage: var(--s1);--stage-tint: var(--t1);}.pl-stage--contact, .system[data-stage="contact"]{--stage: var(--s2);--stage-tint: var(--t2);}.pl-stage--quote, .system[data-stage="quote"]{--stage: var(--s3);--stage-tint: var(--t3);}.pl-stage--outcome, .system[data-stage="outcome"]{--stage: var(--s4);--stage-tint: var(--t4);}.process-steps li:nth-child(1){--stage: var(--s1);--stage-tint: var(--t1);}.process-steps li:nth-child(2){--stage: var(--s2);--stage-tint: var(--t2);}.process-steps li:nth-child(3){--stage: var(--s3);--stage-tint: var(--t3);}.process-steps li:nth-child(4){--stage: var(--s4);--stage-tint: var(--t4);}.revenue, .admin, .process, .book{padding: var(--section-y) 0;}.pl-legend{margin-top: 20px;}.pl-legend .pl-leak{margin-top: 0;}.pl{position: relative;--pl-radius: 0;}.pl-lines{display: none;}.stage-or{white-space: pre;}.pl-stage-name{display: flex;align-items: center;gap: 10px;font-family: var(--font-mono);font-size: .8125rem;font-weight: 500;letter-spacing: var(--eyebrow-tracking, .04em);text-transform: var(--eyebrow-case, none);color: var(--muted);}.pl-stage-num{display: inline-grid;place-items: center;width: 28px;height: 28px;flex: none;border-radius: 50%;background: var(--ink);color: var(--bg);font-size: .8125rem;font-weight: 700;line-height: 1;font-variant-numeric: tabular-nums;padding: var(--num-nudge, 0px) 0 0 var(--num-nudge-x, 0px);}.pl-lane{font-size: .8125rem;font-weight: 700;color: var(--muted);margin-bottom: 6px;display: flex;align-items: center;gap: 8px;}.pl-lane::before{content: "";width: 14px;height: 4px;border-radius: 2px;background: var(--lane-colour, var(--ln-main));}.pl-item[data-line="phone"]{--lane-colour: var(--ln-phone);}.pl-item[data-line="web"]{--lane-colour: var(--ln-web);}.pl-item[data-line="won"]{--lane-colour: var(--ln-won);}.pl-item[data-line="lost"]{--lane-colour: var(--ln-lost);}.pl-node{position: relative;display: flex;flex-direction: column;gap: 4px;width: 100%;text-align: left;cursor: pointer;padding: 14px 16px;min-height: 48px;background: var(--node-bg, var(--surface));color: var(--ink);border: var(--node-border, 2px solid var(--ink));border-radius: var(--node-radius, 8px);transition: transform .15s, box-shadow .15s, background-color .15s, border-color .15s;}.pl-node-title{font-family: var(--font-node, var(--font-body));font-weight: 800;font-size: 1.0625rem;line-height: 1.2;padding-right: 26px;}.pl-node-short{font-size: .9375rem;color: var(--muted);line-height: 1.35;}.pl-node:hover{border-color: var(--node-hover-border, var(--accent));}.pl-node[aria-expanded="true"]{background: var(--node-active-bg, var(--surface-2));border-color: var(--node-active-border, var(--accent));}.pl-node-title::after{content: "";position: absolute;right: 12px;top: 12px;box-sizing: border-box;width: 24px;height: 24px;border-radius: 50%;background-color: var(--badge-bg, var(--ink));background-image: linear-gradient(var(--badge-ink, var(--bg)), var(--badge-ink, var(--bg))), linear-gradient(var(--badge-ink, var(--bg)), var(--badge-ink, var(--bg)));background-size: 10px 2px, 2px 10px;background-position: center;background-repeat: no-repeat;}.pl-node[aria-expanded="true"] .pl-node-title::after{background-size: 10px 2px, 0 0;}.pl-leak{display: inline-flex;align-items: center;gap: 7px;margin-top: 10px;font-family: var(--font-leak, var(--font-body));font-size: .8125rem;font-weight: 700;line-height: 1.2;color: var(--leak-text, var(--leak));text-transform: var(--leak-case, none);letter-spacing: var(--leak-tracking, 0);}.pl-leak-dot{width: 12px;height: 12px;flex: none;background: var(--leak);border-radius: 50% 50% 50% 0;transform: rotate(-45deg);}.pl-support, .pl-loop{display: flex;align-items: center;gap: 6px;margin-top: 8px;font-size: .8125rem;font-weight: 600;color: var(--muted);line-height: 1.3;}.pl-loop{color: var(--ink);}.pl-panel{position: relative;z-index: 20;margin-top: 10px;background: var(--panel-bg, var(--surface));color: var(--ink);border: var(--panel-border, 2px solid var(--ink));border-radius: var(--radius-lg);box-shadow: var(--panel-shadow, 0 18px 40px -12px rgba(0,0,0,.35));padding: 20px 20px 22px;}.pl-close{position: absolute;right: 8px;top: 8px;display: grid;place-items: center;width: 44px;height: 44px;border: 0;border-radius: 50%;background: transparent;cursor: pointer;color: var(--ink);}.pl-close .icon{width: 18px;height: 18px;}.pl-close:hover{background: var(--surface-2);}.pl-panel-stage{font-size: .8125rem;font-weight: 600;color: var(--muted);padding-right: 44px;}.pl-panel-title{font-weight: 800;font-size: 1.25rem;line-height: 1.2;margin: 4px 0 8px;padding-right: 44px;font-family: var(--font-node, var(--font-body));}.pl-panel-title:focus{outline: none;}.pl-panel-title:focus-visible{outline: 3px solid var(--focus);}.pl-panel-text{color: var(--ink);font-size: 1rem;}.pl-panel-link{display: inline-flex;align-items: center;gap: 8px;margin-top: 14px;min-height: 44px;font-weight: 700;color: var(--link);}@media (prefers-reduced-motion: no-preference){.pl-panel.is-in{animation: pl-in .18s ease-out;}@keyframes pl-in{from{opacity: 0;transform: translateY(6px);}to{opacity: 1;transform: none;}}}@media (max-width: 959.98px){.pl-stages{position: relative;}.pl-stage{position: relative;padding: 0 0 36px 44px;}.pl-stage::before{content: "";position: absolute;left: 13px;top: 28px;bottom: 0;width: 4px;background: var(--ln-main);border-radius: 2px;}.pl-stage:last-child{padding-bottom: 0;}.pl-stage:last-child::before{display: none;}.pl-stage-name{margin-left: -44px;margin-bottom: 14px;min-height: 28px;}.pl-stage-num{background: var(--ln-main);color: var(--on-line, #fff);}.pl-item + .pl-item{margin-top: 20px;}.pl-loop{padding: 10px 12px;border: 2px dashed var(--loop);border-radius: var(--radius);margin-top: 12px;}}@media (min-width: 600px) and (max-width: 959.98px){.pl-stage--contact, .pl-stage--outcome{display: grid;grid-template-columns: 1fr 1fr;column-gap: 20px;align-items: start;}.pl-stage--contact .pl-stage-name, .pl-stage--outcome .pl-stage-name{grid-column: 1 / -1;}.pl-stage--contact .pl-item + .pl-item, .pl-stage--outcome .pl-item + .pl-item{margin-top: 0;}.pl-stage--discovery .pl-item, .pl-stage--quote .pl-item{max-width: calc(50% - 10px);}}@media (min-width: 960px){.pl{padding: 44px 48px 46px;--pl-loop-gap: 18px;}.pl-lines{display: block;position: absolute;inset: 0;width: 100%;height: 100%;pointer-events: none;overflow: visible;}.pl-stages{position: relative;display: grid;grid-template-columns: repeat(4, minmax(0, 1fr));grid-template-rows: auto auto auto;column-gap: 60px;row-gap: 16px;}.pl-stage{display: grid;grid-row: 1 / span 3;grid-template-rows: subgrid;}.pl-stage-name{grid-row: 1;}.pl-item{align-self: start;}.pl-item--top{grid-row: 2;}.pl-item--mid{grid-row: 2 / span 2;align-self: center;}.pl-item--bottom{grid-row: 3;}.pl-node{padding: 11px 14px;gap: 3px;}.pl-node-short{font-size: .875rem;line-height: 1.3;}.pl-leak{margin-top: 8px;}.pl-lane{margin-bottom: 4px;}.pl-loop{position: absolute;z-index: 2;transform: translate(-50%, -50%);margin: 0;white-space: nowrap;background: var(--pl-bg, var(--bg));padding: 2px 10px;}.pl-panel{position: absolute;width: 360px;margin: 0;}.ln{fill: none;stroke-width: var(--ln-width, 10px);stroke-linecap: var(--ln-cap, round);stroke-linejoin: round;}.ln-main{stroke: var(--ln-main);}.ln-phone{stroke: var(--ln-phone);}.ln-web{stroke: var(--ln-web);}.ln-won{stroke: var(--ln-won);}.ln-lost{stroke: var(--ln-lost);}.loop{fill: none;stroke: var(--loop);stroke-width: var(--loop-width, 3px);stroke-dasharray: var(--loop-dash, 2 9);stroke-linecap: round;}.loop-head{fill: var(--loop);stroke: none;}}@media (min-width: 960px) and (max-width: 1199.98px){.pl{padding-left: 36px;padding-right: 36px;}.pl-stages{column-gap: 44px;}.pl-node{padding: 12px 12px 12px 14px;}.pl-node-title{font-size: 1rem;}.pl-node-short{font-size: .875rem;}}.systems{margin-top: 72px;}.system{padding: 48px 0;border-top: var(--rule, 1px solid var(--line));display: grid;gap: 28px;}.system-where{font-size: .875rem;font-weight: 700;color: var(--muted);display: flex;align-items: center;gap: 8px;}.system-where .sep{margin: 0 2px 0 -2px;}.system-where::before{content: "";width: 18px;height: 5px;border-radius: 3px;background: var(--lane-colour, var(--ln-main));}.system[data-line="phone"]{--lane-colour: var(--ln-phone);}.system[data-line="web"]{--lane-colour: var(--ln-web);}.system[data-line="won"]{--lane-colour: var(--ln-won);}.system[data-line="lost"]{--lane-colour: var(--ln-lost);}.system-title{font-family: var(--font-display);font-size: clamp(1.75rem, 3vw, 2.375rem);font-weight: var(--display-weight, 800);font-stretch: var(--display-stretch, 100%);text-transform: var(--display-case, none);letter-spacing: var(--display-tracking, -0.01em);line-height: 1.08;margin: 10px 0 14px;}.system-problem{font-size: 1.125rem;max-width: 46ch;}.system-stat{max-width: 46ch;margin-bottom: 14px;padding: 12px 16px;border-left: 4px solid var(--lane-colour, var(--ln-main));background: var(--surface);font-weight: 600;}.system-stat a{display: block;margin-top: 6px;font-size: .8125rem;font-weight: 500;color: var(--muted);}.system h4{font-size: .8125rem;font-family: var(--font-mono);font-weight: 500;letter-spacing: var(--eyebrow-tracking, .04em);text-transform: var(--eyebrow-case, none);color: var(--muted);margin-bottom: 14px;}.system-body{display: grid;gap: 28px;}.steps{counter-reset: step;display: grid;gap: 14px;}.steps li{counter-increment: step;position: relative;padding-left: 44px;}.steps li::before{content: counter(step);position: absolute;left: 0;top: -1px;display: grid;place-items: center;width: 30px;height: 30px;border-radius: var(--step-radius, 50%);background: var(--step-bg, var(--surface-2));color: var(--step-ink, var(--ink));font-weight: 800;font-size: .875rem;line-height: 1;font-variant-numeric: tabular-nums;padding: var(--num-nudge, 0px) 0 0 var(--num-nudge-x, 0px);}.ticks{display: grid;gap: 12px;}.ticks li{position: relative;padding-left: 32px;}.ticks li::before{content: "";position: absolute;left: 0;top: 5px;width: 18px;height: 18px;background: var(--tick, var(--ln-won));-webkit-mask: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 16 16'%3E%3Cpath d='M2 8.5l4 4 8-9' fill='none' stroke='%23000' stroke-width='2.6' stroke-linecap='round' stroke-linejoin='round'/%3E%3C/svg%3E") center/contain no-repeat;mask: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 16 16'%3E%3Cpath d='M2 8.5l4 4 8-9' fill='none' stroke='%23000' stroke-width='2.6' stroke-linecap='round' stroke-linejoin='round'/%3E%3C/svg%3E") center/contain no-repeat;}.system-note{margin-top: 18px;font-size: .9375rem;color: var(--muted);padding-left: 14px;border-left: 3px solid var(--line);}.system-actions{display: flex;flex-wrap: wrap;align-items: center;gap: 12px 24px;}.system-more > summary{display: flex;align-items: center;justify-content: space-between;gap: 12px;min-height: 52px;padding: 12px 16px;font-weight: 700;cursor: pointer;list-style: none;background: var(--surface);border: 2px solid var(--line-strong, var(--line));border-radius: var(--radius);}.system-more > summary::-webkit-details-marker{display: none;}.system-more > summary::after{content: "";width: 10px;height: 10px;flex: none;border-right: 2.5px solid currentColor;border-bottom: 2.5px solid currentColor;transform: translateY(-3px) rotate(45deg);transition: transform .15s;}.system-more[open] > summary{margin-bottom: 24px;}.system-more[open] > summary::after{transform: translateY(2px) rotate(-135deg);}@media (min-width: 960px){.system{grid-template-columns: minmax(0, 5fr) minmax(0, 7fr);grid-template-rows: auto 1fr;column-gap: 64px;padding: 64px 0;}.system-head{grid-column: 1;grid-row: 1;}.system-more{grid-column: 2;grid-row: 1 / span 2;}.system-more > summary{display: none;}.system-body{grid-template-columns: 1.25fr 1fr;gap: 40px;}.system-actions{grid-column: 1;grid-row: 2;align-self: end;}}.examples-h{font-size: 1.25rem;margin-bottom: 18px;}.examples{display: grid;gap: 14px;grid-template-columns: repeat(auto-fit, minmax(210px, 1fr));}.examples li{background: var(--surface);border-radius: var(--radius);padding: 20px;border: var(--card-border, 0);}.examples h4{font-size: 1.0625rem;margin-bottom: 6px;}.examples p{color: var(--muted);font-size: .9375rem;}.case{display: grid;gap: 28px;margin-top: 48px;padding: 28px;background: var(--case-bg, var(--ink));color: var(--case-ink, var(--bg));border-radius: var(--radius-lg);}.case h3{font-family: var(--font-display);font-size: clamp(1.5rem, 2.6vw, 2.125rem);font-weight: var(--display-weight, 800);font-stretch: var(--display-stretch, 100%);text-transform: var(--display-case, none);line-height: 1.1;margin-bottom: 14px;}.case-copy p + p{margin-top: 12px;}.case .case-label{color: var(--case-accent, inherit);}.case-anon{font-size: .875rem;opacity: .8;}.case-result{display: flex;flex-direction: column;justify-content: center;align-items: center;text-align: center;align-self: stretch;}.case-number{font-size: clamp(4.5rem, 11vw, 8.5rem);line-height: .9;color: var(--case-accent, inherit);}.case-unit{font-size: 1.5rem;font-weight: 800;margin-top: 8px;}.case-period{font-size: 1.125rem;opacity: .85;}@media (min-width: 860px){.case{grid-template-columns: minmax(0, 3fr) minmax(0, 2fr);padding: 48px;gap: 48px;align-items: center;}}.prompt{display: flex;flex-direction: column;align-items: flex-start;gap: 20px;margin-top: 24px;padding: 28px;border: var(--prompt-border, 2px dashed var(--line));border-radius: var(--radius-lg);}.prompt h3{font-size: 1.375rem;margin-bottom: 6px;}.prompt p{color: var(--muted);max-width: 60ch;}@media (min-width: 860px){.prompt{flex-direction: row;align-items: center;justify-content: space-between;padding: 32px 40px;}}.process-steps{display: grid;gap: 28px;counter-reset: p;}@media (min-width: 600px){.process-steps{grid-template-columns: 1fr 1fr;}}@media (min-width: 960px){.process-steps{grid-template-columns: repeat(4, 1fr);gap: 32px;}}.process-steps li{position: relative;padding-top: 20px;border-top: var(--process-rule, 3px solid var(--ink));}.process-num{display: block;font-family: var(--font-display);font-weight: 800;font-size: 2.5rem;line-height: 1;margin-bottom: 14px;color: var(--process-num, var(--ink));}.process-steps h3{font-size: 1.25rem;margin-bottom: 8px;}.process-steps p{color: var(--muted);}.expect{margin-top: 28px;max-width: 60ch;}.section-head--center .expect{margin-inline: auto;width: fit-content;text-align: left;}.expect h3{font-size: 1.125rem;margin-bottom: 12px;}.book-grid{display: grid;gap: 56px;}.book-form{max-width: 760px;}@media (min-width: 960px){.book-form{max-width: none;display: grid;grid-template-columns: minmax(0, 1fr) minmax(0, 1.6fr);column-gap: 48px;align-items: start;}}.book-grid h3{font-size: 1.375rem;margin-bottom: 16px;}.book-form-intro{color: var(--muted);margin: -6px 0 20px;max-width: 40ch;}.calendar-frame{display: block;width: 100%;height: 1100px;border: 0;border-radius: var(--radius-lg);background: #fff;}@media (min-width: 1100px){.calendar-frame{height: 720px;}}.calendar-placeholder{display: grid;place-content: center;justify-items: center;gap: 12px;text-align: center;min-height: 360px;padding: 32px;border: 2px dashed var(--line-strong, var(--line));border-radius: var(--radius-lg);background: var(--surface);}.calendar-placeholder svg{width: 48px;height: 48px;color: var(--muted);}.calendar-placeholder p{max-width: 36ch;color: var(--muted);}.calendar-fallback{margin-top: 12px;color: var(--muted);font-size: .9375rem;}.form-card{background: var(--form-bg, var(--surface));padding: 24px;border-radius: var(--radius-lg);border: var(--form-border, 0);}@media (min-width: 600px){.form-card{padding: 32px;}}.form-grid{display: grid;gap: 0 16px;}@media (min-width: 600px){.form-grid{grid-template-columns: 1fr 1fr;}}.field{margin-bottom: 18px;}.field label{display: block;font-weight: 700;font-size: .9375rem;margin-bottom: 6px;}.field input, .field select, .field textarea{display: block;width: 100%;min-height: 48px;padding: 11px 14px;font-size: 1rem;background: var(--input-bg, #fff);color: var(--ink);border: 2px solid var(--input-border, var(--line-strong, var(--muted)));border-radius: var(--radius);}.field textarea{resize: vertical;min-height: 110px;}.field input:focus-visible, .field select:focus-visible, .field textarea:focus-visible{outline: 3px solid var(--focus);outline-offset: 1px;border-color: var(--ink);}.field-error{color: var(--error);font-size: .875rem;font-weight: 700;margin-top: 6px;}.field-error:empty{display: none;}.field.has-error input, .field.has-error select{border-color: var(--error);}.hp{position: absolute;left: -9999px;width: 1px;height: 1px;overflow: hidden;}.form-status{margin-bottom: 14px;font-weight: 700;}.form-status:empty{display: none;}.form-status.is-error{color: var(--error);}.form-privacy{margin-top: 12px;font-size: .875rem;color: var(--muted);}.form-success{text-align: center;padding: 32px 8px;}.form-success:focus{outline: none;}.form-success svg{width: 56px;height: 56px;margin: 0 auto 16px;color: var(--success);}.form-success h3{font-size: 1.5rem;margin-bottom: 8px;}.site-footer{background: var(--footer-bg, var(--ink));color: var(--footer-ink, var(--bg));padding: 48px 0 40px;}.site-footer a{color: inherit;}.footer-inner{display: grid;gap: 28px;}.footer-logo{margin-bottom: 8px;}.footer-links{display: grid;gap: 10px;}.footer-links li{display: flex;flex-wrap: wrap;gap: 4px 12px;}.footer-links span{min-width: 80px;opacity: .75;}.footer-legal{font-size: .875rem;opacity: .8;}@media (min-width: 860px){.footer-inner{grid-template-columns: 1fr auto;}.footer-legal{grid-column: 1 / -1;}}.notfound{padding: 96px var(--gutter);}.notfound h1{margin-bottom: 16px;}@media (prefers-reduced-motion: reduce){*, *::before, *::after{transition: none !important;animation: none !important;}}:root{--brand: #173A2A;--brand-2: #24563F;--brand-deep: #0F2A1E;--on-brand-muted: #D3E3D9;--section-alt: #E6ECE6;--yellow: #FFD23F;--bg: #F7F7F2;--surface: #FFFFFF;--surface-2: #EEF0E8;--ink: #111111;--muted: #4A564F;--line: #D9DCD2;--line-strong: #6E7A73;--link: var(--brand);--accent: #FFD23F;--accent-ink: #111111;--accent-hover: #FFC300;--focus: #111111;--leak: #C62828;--error: #B71C1C;--success: #1F7A45;--ln-main: var(--brand);--loop: var(--brand-2);--s1: #0B6E83;--t1: #E3F2F5;--s2: #1E4FD6;--t2: #E7EDFC;--s3: #7A24C9;--t3: #F2E9FB;--s4: #17763A;--t4: #E5F3EA;--c-phone: #0A72C2;--t-phone: #EEF7FE;--c-web: #1E3A8A;--t-web: #E3E8F6;--c-lost: #B9480B;--t-lost: #FEF3EA;--c-lost-band: #EE7A1B;--font-display: "Barlow Condensed", "Arial Narrow", sans-serif;--font-body: "Barlow", system-ui, sans-serif;--font-mono: "Barlow Condensed", "Arial Narrow", sans-serif;--font-node: "Barlow Condensed", "Arial Narrow", sans-serif;--display-weight: 800;--display-case: uppercase;--display-tracking: 0.005em;--display-leading: 0.92;--eyebrow-case: uppercase;--eyebrow-tracking: 0.12em;--radius: 12px;--radius-lg: 20px;--h1-size: clamp(3rem, 7vw, 6rem);--h2-size: clamp(2.5rem, 5.6vw, 4.25rem);}.eyebrow, .pl-stage-name, .system h4{font-weight: 700;font-size: .9375rem;}.site-header{--header-bg: var(--brand);--header-ink: #fff;--header-border: 0;}.site-header :focus-visible{outline-color: var(--yellow);}.logo{font-size: 1.875rem;font-weight: 800;}.logo-mark{display: none;}.hero{background: var(--brand);color: #fff;}.hero :focus-visible{outline-color: var(--yellow);}.hero .eyebrow{color: var(--yellow);}.hero-intro, .hero-unsure, .hero-proof{color: var(--on-brand-muted);}.hero-unsure a, .hero-proof a{color: var(--yellow);}.hero-proof-mark{background: var(--yellow);}.fork-choice{border-radius: 20px;align-items: center;justify-content: center;text-align: center;min-height: 190px;padding: 36px 24px;gap: 16px;}.fork-choice--revenue{background: var(--yellow);}.fork-choice--admin{background: #fff;}.fork-choice:hover{transform: translateY(-3px);}.fork-title{font-size: clamp(1.5rem, 3.1vw, 2.75rem);line-height: 1;}.fork-cue{justify-content: center;gap: 12px;margin: 0;padding: 0;}.fork-cue .icon{width: 36px;height: 36px;padding: 10px;border-radius: 50%;background: var(--ink);color: #fff;}@media (max-width: 599.98px){.fork-choice{min-height: 0;padding: 32px 20px;gap: 12px;}}@media (min-width: 960px){.fork-choice{min-height: 220px;padding: 40px 32px;}}#pipeline{margin-bottom: 8px;}#pipeline .section-intro{margin-top: 12px;}#pipeline .pl-legend{margin-top: 12px;}.revenue{background: var(--bg);}.pl{--pl-radius: 16px;--pl-bg: var(--bg);--ln-width: 8px;--ln-cap: butt;--loop-dash: 10 8;--loop-width: 3px;}.pl .ln{stroke: var(--ink);}.stage-won{color: var(--s4);}.stage-or{color: var(--ink);}.stage-lost{color: var(--c-lost);}.pl-stage-num{background: var(--stage);padding-left: 2.5px;}.pl-stage-name{color: var(--stage);}.pl-node{--node-radius: 14px;--node-border: 2px solid var(--ink);--node-bg: #fff;--node-active-bg: var(--stage-tint);--node-active-border: var(--ink);border-top: 6px solid var(--stage-band, var(--stage));box-shadow: 4px 4px 0 var(--ink);}.pl-node:hover{transform: translate(-2px, -2px);box-shadow: 6px 6px 0 var(--ink);}.pl-node-title{text-transform: uppercase;font-size: 1.25rem;line-height: 1;letter-spacing: .01em;}.pl-node-title::after{--badge-bg: var(--yellow);--badge-ink: var(--ink);border: 2px solid var(--ink);}.pl-lane{text-transform: uppercase;letter-spacing: .08em;color: var(--stage);}.pl-lane::before{background: var(--stage);}.pl-leak{background: var(--leak);color: #fff;padding: 5px 11px 4px 9px;border-radius: 999px;--leak-text: #fff;}.pl-leak .pl-leak-dot{background: #fff;width: 8px;height: 8px;border-radius: 50%;transform: none;}.pl-loop{color: var(--brand);font-weight: 700;}@media (max-width: 959.98px){.pl-stage::before{width: 8px;left: 11px;border-radius: 0;background: var(--ink);}.pl-stage-num{background: var(--stage);}.pl-loop{border-color: var(--brand-2);border-radius: 999px;}}.pl-panel{--panel-border: 2px solid var(--ink);--panel-shadow: 6px 6px 0 var(--ink);border-top: 8px solid var(--stage-band, var(--stage));}.pl-panel-stage{color: var(--stage);font-weight: 700;}.pl-panel-title{font-size: 1.5rem;line-height: 1.05;}.pl-item[data-system="missed-call"], .system[data-system="missed-call"]{--stage: var(--c-phone);--stage-tint: var(--t-phone);}.pl-item[data-system="speed-to-lead"], .system[data-system="speed-to-lead"]{--stage: var(--c-web);--stage-tint: var(--t-web);}.pl-item[data-system="reactivation"], .system[data-system="reactivation"]{--stage: var(--c-lost);--stage-tint: var(--t-lost);--stage-band: var(--c-lost-band);}.systems{display: grid;gap: 28px;}.system{background: var(--stage-tint);border: 2px solid var(--ink);border-top: 12px solid var(--stage-band, var(--stage));border-radius: 20px;padding: 28px 22px;box-shadow: 6px 6px 0 var(--ink);}@media (min-width: 960px){.system{padding: 48px;}}.system-title{color: var(--stage);}.system-where{text-transform: uppercase;letter-spacing: .08em;color: var(--stage);font-family: var(--font-mono);font-size: .9375rem;}.system-where::before{background: var(--stage);}.system-body{--step-bg: var(--stage);--step-ink: #fff;--tick: var(--stage);}.system-stat{background: #fff;border-left-color: var(--stage);}.system-note{border-left-color: var(--stage);}.system-more > summary{background: #fff;border-color: var(--ink);}.admin{background: var(--section-alt);}.examples li{background: #fff;border: 2px solid var(--ink);box-shadow: 4px 4px 0 var(--ink);}.examples h4{font-family: var(--font-display);font-size: 1.375rem;font-weight: 700;}.case{--case-bg: var(--brand);--case-ink: #fff;--case-accent: var(--yellow);border: 2px solid var(--ink);box-shadow: 6px 6px 0 var(--ink);}.prompt{--prompt-border: 2px solid var(--ink);background: var(--yellow);box-shadow: 6px 6px 0 var(--ink);}.prompt p{color: #2F3A33;}.prompt .btn{background: var(--ink);color: #fff;}.prompt .btn:hover{background: var(--brand);}.process{background: #fff;}.process-steps li{background: var(--stage-tint);border: 2px solid var(--ink);border-top: 12px solid var(--stage);border-radius: 20px;padding: 24px;box-shadow: 4px 4px 0 var(--ink);}.process-num{display: grid;place-items: center;width: 52px;height: 52px;border-radius: 50%;background: var(--stage);color: #fff;font-size: 1.75rem;padding-left: 1px;}.process-steps h3{font-family: var(--font-display);font-size: 1.625rem;font-weight: 700;color: var(--stage);}.process-steps p{color: #2B2F2C;}.book{background: var(--brand);color: #fff;}.book :focus-visible{outline-color: var(--yellow);}.book .eyebrow{color: var(--yellow);}.book .section-intro, .book-form-intro, .calendar-fallback{color: var(--on-brand-muted);}.book a{color: var(--yellow);}.book .ticks li::before{background: var(--yellow);}.book-grid h3, .expect h3{font-family: var(--font-display);font-size: 1.625rem;font-weight: 700;color: #fff;}.calendar-frame{border: 2px solid var(--ink);box-shadow: 6px 6px 0 var(--yellow);}.form-card{color: var(--ink);border: 2px solid var(--ink);box-shadow: 6px 6px 0 var(--yellow);}.form-card a{color: var(--brand);}.form-card :focus-visible{outline-color: var(--ink);}.site-footer{--footer-bg: var(--brand-deep);}.site-footer :focus-visible{outline-color: var(--yellow);}.case :focus-visible{outline-color: var(--yellow);}.form-card h3{color: var(--ink);}:root{--brand: #0A1F44;--brand-2: #1B3A70;--brand-deep: #06142E;--on-brand-muted: #C9D6EE;--section-alt: #E7ECF5;--bg: #F5F7FA;--surface-2: #E9EEF5;--muted: #475266;--line: #D5DBE5;--line-strong: #6B778C;}.process-steps p, .prompt p{color: #262C38;}